EVERYTHING ALL AT ONCE

 * BIG OL' WINTER SALE *

PRODUCTS

BRANDS


VISIT US IN REAL LIFE: HICKOREE'S FLOOR TWO

TENDER CO.
Type 130 Woad-Dyed Jeans
$510.00
TENDER CO.
Hook Buckle Belt, Tan
$245.00
TENDER CO.
Wire Buckle Belt, Logwood Dyed
$295.00
TENDER CO.
Wire Buckle Belt, Tan
$245.00
TENDER CO.
Leather Belt Pouch, Tan
$115.00
TENDER CO.
Canvas Jeans, Hickoree's Exclusive
$365.00
TENDER CO.
Type 130 "Unborn" Raw Jeans
$365.00
TENDER CO.
Type 133 "Flowerpot" Trews
30% OFF
$214.20 (was $306.00)
TENDER CO.
Type 900 Logwood Dyed Jacket
40% OFF
$426.00 (was $710.00)
OUT OF STOCK
TENDER CO.
Type 375 Woad Dyed Henley
40% OFF
$87.00 (was $145.00)
OUT OF STOCK
TENDER CO.
Type 130 Indigo-Dyed Jeans
30% OFF
$290.50 (was $415.00)
OUT OF STOCK
TENDER CO.
Type 375 Logwood Dyed Henley
40% OFF
$87.00 (was $145.00)
OUT OF STOCK
TENDER CO.
Type 612 Dip-Dyed Vest
40% OFF
$255.00 (was $425.00)
OUT OF STOCK
TENDER CO.
Type 409 Bleached Work Shirt
50% OFF
$110.00 (was $220.00)
OUT OF STOCK
TENDER CO.
Type 351 Weld Dyed T-Shirt
50% OFF
$60.00 (was $120.00)
OUT OF STOCK
TENDER CO.
Type 351 Ecru T-Shirt
50% OFF
$47.50 (was $95.00)
OUT OF STOCK
TENDER CO.
Pure Vetiver & Woad Oil Soap
$19.00
OUT OF STOCK
TENDER CO.
Tender Co. Key Ring
$21.00
TENDER CO.
T55-001 TH-S & Tender Tie
$101.00
TENDER CO.
T13-001 TH-S & Tender Pocket Sq
$53.00
OUT OF STOCK
TENDER CO.
T21-001 TH-S & Tender Bandana
$62.00
TENDER CO.
T70-001 TH-S & Tender Scarf
$117.00
TENDER CO.
Type 350 Woad Dyed T-Shirt
50% OFF
$60.00 (was $120.00)
OUT OF STOCK
TENDER CO.
Type 350 "Chónchón" T-Shirt
50% OFF
$47.50 (was $95.00)

Formed in 2009 by William Kroll, Tender Co. is a brand based in history. The name comes from Britain's grand Steam Age: the train car that carried coal and water to fuel a train through its trip was called the tender. William has designed his collection to be as tough and functional as those cast-iron train cars were.

Also important are the ideas of care and consideration evoked by the word "tender;" William has built these qualities into his clothes. Whenever possible, the materials are sourced in Britain; all of the garments are produced in the UK. The denim pieces are dip-dyed by William himself using natural vegetable dyes: plant indigo from El Salvador and woad from Norfolk, England. These dyestuffs are beautiful but also nearly extinct in modern production.

William hopes the care that he takes in producing his garments will be felt and carried on by their new owner. As he writes in his "to the owner" letter, included with every pair of jeans: "Please wear your new TENDER item hard, but treat it with the respect that it has been made with - you are now its tender."